Ex-L’Oréal Artist Builds a Luxury Brush Brand in 90 Days

🎯 A Clear Vision. A Missing Product.

I’ve used more brushes than I can count — from every top brand you can name, but after 15 years at L’Oréal, I was tired of being let down.
Most “luxury” brushes were either too scratchy, too floppy, or just... wrong.
They looked pretty in photos, but on real skin? Useless.

As a working artist, I needed tools that actually worked — not just looked the part. Using synthetic brushes in pro work felt like handing a Michelin chef a plastic knife.
It wasn’t just disappointing

When I read a post on LinkedIn about natural hair brushes, I messaged Brush Voices the same day.

❗ My Challenge

I wasn’t trying to create a mass-market brush line. I wanted a focused, premium collection — but I had serious constraints:

What I needed:

• A 24-piece luxury brush set made with real natural hair
• Low MOQ to test market demand safely
• Clear, responsive communication — no language barrier
• Sampling and sourcing that wouldn’t take 3+ months
• Full support: design, ferrule, handle, packaging, even labeling
• A partner who could help me launch on time — no delays

At that point, I had the vision. What I needed was someone who could turn it into product — without wasting my time.

🛠️ The Solution

We kicked off in September. From the first call, I could tell they spoke my language — Pro Makeup brush terms, quality control craft, production timelines, marketing considerations.

Together, we built a full collection in just 90 days.

I didn’t have time for endless sampling rounds. Brush Voices got me 2 solid rounds in under a month.They sourced the exact goat hair I needed — soft but precise — and locked in the brush handle I had in mind from the start.They even helped prep the product page photos so I could focus on launching, not labeling.

I didn’t have to chase down vendors. I didn’t have to explain the difference between squirrel and goat. They already knew.

Because we were on a tight deadline, we skipped the final pre-production sample. I trusted them. After reviewing the last details over video, I gave the go-ahead — and they started production right away.

💰 The Result

We launched in December with 300 sets — They accept my low quantity request. I could start testing the waters without risking too much.

I asked Brush Voices if they’d support a small batch, even with all the custom specs.

They didn’t hesitate. Just like that, my new brand started...

From €4,000 in a single week to over €24,000 in sales within 3 months — enough to cover all startup costs.

Now the brand brings in over €10,000 in monthly profit, with four reorder cycles already behind us.

It’s no longer a test — it’s a real, growing business.

And the best part? I didn’t have to cut corners to make it happen.

For a brand built in 90 days, that’s exactly the start I hoped for.

🧭 If This Sounds Familiar...

You’re not alone — I’ve worked with many brush founders who ran into the same roadblocks:

• You want to use natural hair, but can’t find a supplier who understands quality and performance.
• The MOQs are too high, or the timeline is too long — and you’re just trying to test an idea.
• You’ve wasted months sampling, only to get brushes that almost work — but not quite.
• Nobody’s helping with the big picture — the positioning, the packaging, the story.

Sound familiar?

💡 What Helps:

• A partner who understands the product, not just the production.
• Someone who’s built brush brands before — and can help you move fast, without cutting corners.